Our Story

Dolly Luxury Hair was founded in 2011 by Dolly Grace, a certified hair enthusiast with a passion for premium hair solutions.

What began as a small venture selling hair extensions on eBay during her university days quickly gained momentum and grew into a thriving business.

In 2019, a close friend was diagnosed with alopecia universalis and purchased a wig for over £900 that lasted only a few months. This highlighted a gap in the market for reliable, high-quality wigs at a fair price. Dolly decided to restructure her business with a clear focus on creating durable, well-crafted human hair wigs designed for those experiencing hair loss.

She reimagined her entire business model, dedicating herself to producing human hair wigs that are both beautiful and reliable. After months of market research, Dolly sourced premium raw human hair and built a team of nine balayage specialists across the UK, US, and Canada. Together, they developed wigs designed to mimic the look and feel of natural bio hair, especially for those experiencing hair loss.

The response has been incredible. Today, Dolly Luxury Hair has sold over 5,000 wigs in more than 30 countries.